Evidence Based Practice Essay Example for Free

Evidence Based Practice Essay This question reminded me about the famous and probably one of the most important inventors in the world, Thomas Edison. When he was trying to create his filament for his light bulb, it took him more than a thousand tries to do so. Likewise in a hospital, all the procedures and treatments that nurses do while on the job has been practiced and experimented on so the patient can receive first-class quality care from the nurses. Evidence-based nursing is a process founded on the collection, interpretation, and integration of valid, important, and applicable research. An example of this can be when a new technique or procedure has been discovered to help cure new diseases. After extensive amounts of research, the technique will be experimented on. They will perform the new technique on patients to see if the patients feel better, and like the procedure done to them. Evidence-based practice will help you explore the process of making solid clinical decisions that you must make in the hospital. New problems will arise daily, and with evidence-based practice, you are able to solve those problems in a systematic way. I believe that to do evidence-based practice needs to be done with a group or a team. Efficiency and accuracy is needed when doing evidence-based practice because in the end, the patients are the ones that need to be satisfied with the care that they are receiving. An example of the evidence based practice is as a chemo nurse, patients admitted for chemotherapy are offered pre-treatment assessment and physical and emotional support. Also, we provide a low-stress setting that helps patients and families to receive fully absorb the information and educate themselves about their disease and its treatments. As an effect to evidence-based nursing, we can now be more confident about the procedures that we do on our patients, because they have been thoroughly checked over.

Ethical Education Essay -- The Importance of Education

Ethical Education The goal of education is to develop the highest level of mental, moral and physical ability within students. Ethics are just as important as factual knowledge and physical well-being. Sadly, public schools in this country are against ethical expression of any kind. Ethics are a threat to the school system because they may encourage a need for change in the present standard of education, which is decidedly anti-ethical. In U.S. public schools, students are processed through a well-built machine designed to perpetuate the status quo. Any ethical conflict that a student might have is treated like a malfunction in need of repair. The present school systems prefers cold self-interest to any sense of compassion and I believe that self interest is not a form of morality that children should be taught. Public school made me feel like a small and harmless individual, ranked somewhere in the middle relative to other students. On the standardized tests, I always did well on the verbal section but I had trouble with the math section. My mediocrity in mathematics cursed my chances of becoming the perfect well-balanced student that the system was looking for. I was restrained by grades because I thought that they were some profound measure of my life granted to me by the system. Of course, it is natural for an individual to have strengths and weaknesses, but the bulk of my daily life spent in that institution often left me with that feeling that I was average. Instead of being empowered by the school system, I felt a sense of helplessness to the problems of the world. How can I possibly change the world with my grade point average? What the public school didn’t tell me was that not all historical figures of great im... ...lly deny their accomplishments and cherish those who made it on their own with little regard to anyone else. What public schools need are a strong focus on the highest form of ethical behavior, which, in my opinion, is compassion. I believe that if compassion for oneÕs fellow human being were encouraged from an early age in schools then it would affect society positively. We must create an open environment where all forms of ethics can be discussed by students and the teacher must encourage respect for all forms of moral thought. If we are taught that anyone can act on their concerns and change society then I think we can improve the system. The self-esteem and moral courage of every individual must be built up so that we can achieve a higher state of humanity. Works Cited Kozol, Jonathon. The Night is Dark and I Am Far From Home. New York: Touchstone, 1990

Why women failed to gain the vote between 1900 and 1914?

The women's suffrage movements were originaly from the United States during the 19th Century. In colonial America, as elsewhere(Austrialia and new zealand] in the world particularly Britain, civil law did not recognize the equality of men and women. some men thought that many women were a waste and can never be good as men. During 1900 and 1914 a woman had no legal rights. A married women's belongings belonged to her husband, this included earnings as well as all her property and goods. in other words she was like a mere object in the mans hands. To today's standards this is completely outrageous, in today's society women can expect to be treated exactly as the opposite sex when it comes to work and other things. This is abundant in the rise of popularity of woman's football and female boxing. During the 1800, women were expected to be perfect – in those days a perfect lady would be expected to have a pale face, do absolutely no exercise and have very delicate constitution, they where expected to be good hostesses and certainly know their place in society. Women never even received the same level of education as men. ome women nerver even got eduction. They were considered as being too stupid for higher education. However not all women where satisfied with their position in life. They believed that they were stuck in a vicious circle, which if not impossible, would be very difficult to break out of. The earlier years of the 20th centruary in Britian saw a concerted campaign for the right to vote for women. the women's social and political union, otherwise known as the suffragettes, was founded in 1903 by the Pankhurst family. he campaign for the right to vote for women between 1905 and 1914 became increasingly militant as women were prepared to take direct action, such as distruption of meetings, chaining themselves to railings outside 10 downing street, smashing windows and rioting. at one stage the prime minister,s country house was fire bombed. as a result of this many suffragettes found themselves inside holloway prison where they resorted to hungry strikes. the prison aouthorities responded with forcible feeding. There is no simple answer why the suffrage movement failed between 1900 and 1914, instead, a series of long and short term causes. The main point of this essay is to analyze, as well as discuss these reasons in detail. If possible I will put them in order of importance. women where treated very harshly in the 1900 as they were objects in front on mens eyes. when a woman got married all her belongings wer transfered to her husband and they were now the property of the husband. in other words married women were legally dead in the eyes of the law. omen had no property rights, all thier property was thier husbands. all women were robbed off thier self-confidence and self-respect and this made them totalyy dependent on men. No woman could get eduction since no college or university would accept women students but there were 1 or 2 exceptions. the women wanted the vote becouse they wanted to be equaly nown in public as men. wanted there rights. wanted thier belongings. wanted to be rembered for somethin. wanted to have the right to vote and have a saying in the country. anted people to hear what they have to say about how the country is run. The Suffragists were called the shrieking sisterhood, branded as unfeminine, and accused of immorality and drunkenness. Many citizens and a great deal of newspapers where strongly against ‘The National Union Of Women's Suffrage Societies'. Suffragist leaders were often subjected to physical abuse. Suffragist meetings were repeatedly stormed and disrupted by street gangs. On many occasions the speaker at a suffragist meeting would hold a revolver to discourage possible attacks from the audience. However, it was not only men that were against the suffragist movement, many, if not most upper-class women were against the movement, including Queen Victoria. There were many reasons why anti-suffragists felt this way. The anti-suffragists partly based their assumptions on the difference between the male and female physical abilities; they did not discuss the biological difference because they did not believe it was appropriate for public discussion. Instead, emphasis was put on the ‘fragility' of the women claiming that this is what made her ‘unsuited' for the vote. The physical weakness of the female would be potentially dangerous. They argues that assuming she reached the polling place, she might get caught up in a brawl and given the women's natural fragility, she would be the one to get hurt. Beyond these reasons existed the belief that allowing women to vote would jeopardize the nation's security and lead, ultimately, to war. One leader of the anti-suffragists said: â€Å"Allowing women to vote would lead to foreign aggression and war. † The second areas of difference between men and women which the anti's argued, was the issue of morality. A anti who spoke at a hearing in Connecticut on women's suffrage observed that: â€Å"The most convincing reason I have heard was the one offered by Miss Pearson. ‘We want the ballot, and we want it when we want it. ‘ This shows the depth of intelligence. † The anti-suffragists also predicted that if women were given the vote disastrous results would occur. The antis believed that political involvement would put them in situations were the male vulnerability would be exploited. However, above all the anti-suffragists were afraid about the emotional state of women. Men where described as rational and emotionally stable, women were portrayed as ‘high strung,' tense, irritable and irrational. One anti said that â€Å"when women generally vote and hold office, the desire for publicity and love of the limelight will combine to produce a form of hysteria. † Some took this idea further and argued that since all women suffragists bordered on hysteria there was no need to take their arguments seriously. They said that when women vote, she would let her feelings rather then her intellectual concern be the main reasons for their vote Some more eccentric people said that allowing women to have the vote would breed a nation of transvestites and that women could hide extra voting slips in their ‘voluminous sleeves' The position of certain key political parties was also a huge contributor to why women never got the vote between 1900 and 1914. For if women wanted the vote, ultimately if would have been the MP's that they would have had to convince. Many backbench Liberal MP's were supporters of votes for women, but the Liberal leaders were opposed to it. This was because they feared that, if only better-off, property owning women got the vote, these women would vote for their arch rival, the Conservative party. On the other hand, some conservative leaders, liking the prospect of more conservative voters, were quite keen on women's suffrage. But they took no action because their backbench MP's were completely opposed, on principle, to change the role of women. In addition, both parties had bigger worries then female suffrage. Neither party was prepared to adopt female suffrage as party policy, so it never got priority in parliament. In 1903, many suffragists where angry at the lack of success that had come their way, as a result, a lady called Mrs. Emmeline Pankhurst founded a new organization, which was called the Women's Social and Political Union or WSPU in short. The Daily Mail called then the ‘suffragettes' and with them making so many headlines this name became hard to shake off. The suffragettes had the same goal and ambitions as the suffragists, however, they believed that the only way to reach their goal was to become more radical and militant. The suffragettes disrupted political meeting and repeatedly harassed ministers. Asquith, who at that time was a Liberal Prime Minister, came under particularly heavy abuse due to his views on women suffrage. they physically assulted politicans, destroyed paintings in the national gallery and in 1913 emily davison threw herself under the king's horse and was killed. there violent tactics may have lots support for the camaign. After a women's suffrage bill ran out of time in 1908, direct action from the suffragettes began. The suffragettes began making speeches at 10 Downing street, they even chained themselves to railing to stop being moved on, in doing so getting themselves arrested. In that same year stones where thrown thought the windows of 10 Downing street There was however logic behind the violence. The suffragettes believed that the government ignored the calls for women suffrage because there where more important issues. The Suffragettes believed that by becoming more radical and violent the government where forced to listen whether they liked it or not, they believed that processions and petitions, however large, were easily ignored. the goverment di not want to be seen to give in to the violent demandss as this would mak them look weak. There where mixed reactions to the ‘Direct Action' that the Suffragettes employed. Some people where worried, some sympathetic and some were scornful. It was the reaction from the Suffragists that surprised people the most. Many suffragists admired the readiness of suffragettes to go to jail for the cause. When the first suffragette was imprisoned, Mrs. Fawcett put on a banquet for them when they where released. This did not last, for as the Suffragettes got more violent and radical the further apart the two groups got, relationships between then become very strained. The suffragists believed that you cant win the right for a democratic vote by using undemocratic methods, they also believed that the violence would put of the MP's that would have backed their cause. There is no doubt that the increase in violence alienated the support for woman's suffrage. By 1913 many suffragettes where imprisoned. The violence did however achieve one of its goals, it certainly raised the profile of the issue and it could not longer be ignored. But in doing so they damaged the bigger picture, for know there was a reason for their opponents for rejecting woman's suffrage. If the MP's gave in to the violence from the suffragettes what hope will they have when dockers or mine workers riot for higher wages? From 1911 onwards, whenever the issue of woman's suffrage was debated in parliament, there was a bigger majority against women's suffrage. In 1914 Britain declared war in Germany, from August to September many different women's organizations were set up, including the Women's Hospital Corp and the Women's Police Volunteers. This meant that all suffragist and suffragette campaigns had to be halted. I think that the most important reason for why the women suffrage was unsuccessful during 1900 and the 1914 was the fact that, peoples minds at that time where not prepared for such a big advancement, it is true that the suffragettes reduced their chances significantly, but I believe that even if there was no violence the women would have still not got the vote until after the war becouse that is when they really proved themsleves as they helped out greatly in the first world war.

Bella Abzug - Activist and Member of Congress

Female Figures The Epic Of Gilgamesh - 1863 Words

Female figures provide a rebirth for heroes such as Gilgamesh and Enkidu in the Epic of Gilgamesh within a domestic context through their wisdom in general persuasion, caring personalities, and sophisticated sexuality. In this essay, I discussed two different ways in which female figures civilize: female figures instill into male figures new mentality and fresh understanding of their present lives; they also use their physical beauty to introduce heroes to sophisticated aspects of society, such as food, music, and fertility. While Siduri brings Gilgamesh back to life from his despondence after his severe grievance over his loss of Enkidu, Shamhat’s beauty and sophisticated sexualilty transformed Enkidu from his wilderness. Even though female figures employ different ways in order to civilize these epic heroes, they don’t go beyond the roles of women in their society. Gilgamesh enters into a garden by the sea-shore after he successfully passes through the passage under t he twin-peaked mountain. There he encounters Siduri, a wise old goddess who resides in the garden. Gilgamesh explains to Siduri that the death of his closest friend Enkidu has imposed on him grievances that he finds hard to distract himself from. Siduri first asks him to acknowledge the fact that all lives of the mankind are mortal by telling him that â€Å"the life that [he] seek[s] [he] never will find†(The Epic of Gilgamesh, The Ishchali Tablet iii. 1),suggesting that immortality is almost too highShow MoreRelatedAnalysis Of The Epic Of Gilgamesh And Odyssey Essay1548 Words   |  7 Pagesin the famous epic poems, the Epic of Gilgamesh of the Sumerians and Akkadians and the Odyssey from Homer of the Greeks. We all can agree that these epic poems or at most the authors did not view women with our modern perspective – equality among gender. However, we cannot deny that female characters helped set the path of the epic heroes’ journey to their goals. In the se epic poems, women are portrayed as figures and themes of knowledge, motherhood, seduction. These themes and figures are shaped throughRead MoreThe Epic Of Gilgamesh : The Struggle For Women1183 Words   |  5 Pagesall aspects of life. The Epic of Gilgamesh contains some of the oldest recorded accounts of the roles of women and their importance in a functional society. Women have been viewed as anything from goddesses to unwanted servants throughout history, regardless of a variety of changes in rulers, religions, and time periods. The Epic of Gilgamesh might lead one to consider the roles of women small and insignificant compared to the man s role. In fact, throughout the epic tale, three women; ShamhatRead MoreGender Inequality In Gilgamesh Essay1339 Words   |  6 Pagesseveral ancient societies up to modern day societies. In Gilgamesh, male characters are emphasized much more than female characters, however, the female characters are crucial in the epic as they help to dri ve the plot forward through their actions. Despite the constant presence of gender roles throughout history, the women of Gilgamesh challenge the very existence of gender inequality, exposing their diverse roles and power in the epic to represent that women can be very influential. This abandonmentRead MoreThe role of women in The Epic of Gilgamesh1552 Words   |  7 Pagesrole of women is a very important topic in The Epic of Gilgamesh, and various women are chosen to represent various aspects of the mesopotamian conception of women. In the ancient times males were inessential to the preservation of life. The Epic of Gilgamesh shows how the inability of males to give birth causes a sense of despair and alienation. While the representation of women might seem confusing at first with its wide range of traits, the epic tries to demonstrate all aspects of women, someRead MoreEssay on Love in the Epic of Gilgamesh and Genesis 992 Words   |  4 PagesAt an early point in history, The Epic of Gilgamesh and the story of Genesis were two texts that set the framework of the entire world. They were two epics that established the foundations of religion, literature, and all other standards that were followed by every category of people. Both texts entice the audience through antique language, and the stories of epic heroes and immortal gods. Sin-Leqi-Unninni and the many writers of the Bible use love as their central theme, yet it unfolds as havingRead MoreEssay about The Role of Women in the Epic of Gilgamesh1125 Words   |  5 Pagesstrange today as it may have back in 2500 B.C.E., an age when people tell stories of the Great King of Uruk--Gilgamesh. Although the story of â€Å"Gilgamesh† revolves around themes of masculinity and brotherhood--with its male prerogative, its composers develop several strong female characters which suggest women have great influence in a male-dominated, Mesopotamian society. The first female character that influences a man is the prostitute. She is left at the spring by the hunter so that she can sleepRead MoreA Long Narrative Poem That Is About Heroic Deeds And A1631 Words   |  7 Pagesculture and person who wrote it is an epic poem. A great deal of writers use epic poems to tell the tales and quest of heroes. It played a crucial part in the Epic of Gilgamesh from Mesopotamia because it recorded the epic deeds of heroes and their culture. The epic of Gilgamesh meets the criteria of an epic poem because the plot centers on the hero of unbelievable stature, it has a wild setting, and it in involves supernatural and godly forces. The epic poem of Gilgamesh plot centers on the hero of UnbelievableRead MoreWomen of Gilgamesh and the Odyssey Essay1016 Words   |  5 PagesWomen in Gilgamesh and The Odyssey Although men are the Epic characters of Gilgamesh and The Odyssey, women also play a very important role in both stories. In general, these two stories portray women as being overly sexual, deceptive, and having a power over men. Women use their sexuality to hold control over men, to confuse and deceive them. One example of a female character using her sexuality to control a male character is Shamhat in her relations with Enkidu in Tablet I of Gilgamesh. ShamhatRead MoreGilgamesh And The Epic Of Gilgamesh1458 Words   |  6 PagesGilgamesh or the Epic of Gilgamesh is and primary historical source and is one of the world’s oldest stories, which provides a tremendous amount of insight into ancient Sumerian culture, beliefs, and gender roles. Even though the story is considered a work of fiction, there are some sources that say the Gilgamesh is based on an actual historical figure, the fifth king of Uruk. The themes presented in Gilgamesh love, death, the bonds between people, and religion are timeless aspects of human natureRead More The Influence of Women in Epic of Gilgamesh Essay580 Words   |  3 Pagesof Women in Epic of Gilgamesh Gilgamesh can be viewed as a writing that describes the social scene of the times it was written in. The characters of Enkidu and Gilgamesh are strong males. The roles of women in Gilgamesh are submissive and subtle. Women in this ancient Sumerian tale tend to be passive, but capable of influencing the outcome of events. Enkidu is a mighty force to confront. He is so strong that he is seen as a wild animal in his first appearances in the book. Gilgamesh is as strong

unit 302 - Evaluate and improve own performance in a...

Evaluate and Improve own Performance in a Business Environment Unit 302 1.1 The purpose of continuously improving your own performance is business is to help improve the overall performance of the business. This will also improve your own job satisfaction and overall employability. There are three main ways you can improve your own performance. The first is to set aside time with a good manager, who can assess your work and give you advice on how to complete that piece of work. This can be in a formal one to one meeting, where your whole performance is reviewed, or this could be an informal chat at your desk about a specific piece of work. The second way of improving your own performance is to have an experienced colleague†¦show more content†¦1.4 Once you have identified an area of your work that you are not happy with, it is important to think of and apply possible improvements. These improvements should comply with the current organisation polices and should not obstruct the work of others. The purpose of testing possible improvements to your work is to make yourself more effective and to improve the overall performance of the organisation. Testing these improvements will give you an idea of how they will fit into your day to day tasks and affect your performance. Once the improvements have been tested, you can amend the current procedures to ensure you become more effective and efficient. 1.5 Learning and development is normally part of the appraisal system, but can also be offered and encouraged throughout the whole organisation. The main purpose of learning and development is to improve your standard of work. This can be in the form of training which can either be formal education or training on the job and can be an in-house training program or an external training course. The organisation can benefit from individual learning and development because when members of staff leave, the organisation will have in-house replacements ready to fill essential job roles, ensuring they continue to run efficiently. Learning and development can also help individuals plan future career plans and open more career opportunities for themselves. 1.6 The progression route for myShow MoreRelatedMgmt 302 Final Essay1549 Words   |  7 Pagesï » ¿Lauren Hodge-Clark Prof. McMahon MGMT 302-11 8 December 2014 Final Exam 1. What is the difference between downward communication and upward communication?   What is the primary purpose of each?  Is lateral communication any different? Downward communication- the transmission of information from manager to subordinate. Purpose-is to convey orders and information managers use to let their people know what it is that needs to be done and how well they are doing. Upward communication- the transfer ofRead MoreACCA P5 Interim Assessment Essay5876 Words   |  24 PagesACCA Paper P5 Advanced Performance Management December 2011 Interim Assessment – Answers To gain maximum benefit, do not refer to these answers until you have completed the revision mock questions and submitted them for marking. PAPER P5 : ADVANCED PERFORMANCE MANAGEMENT  © Kaplan Financial Limited, 2011 All rights reserved. No part of this examination may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording, or by Read MoreAward In Education Training 650231182 Words   |  105 PagesBookham. KT233PB Contents Page Constructing your Award in Education and Training portfolio 3 Guide to writing Award in Education and Training answers 3 4 Assessment record form 6 A) Unit 301 – requirements and assessment criteria 9 B) Unit 302 – requirements and assessment criteria 18 C) Unit 305 – requirements and assessment criteria 35 Portfolio, completion tracking and submission details 42 Constructing your Award in Education and Training portfolio You will be developingRead MoreUnit 3024935 Words   |  20 PagesLevel 3 Diploma in Specialist Support for Teaching and Learning in Schools Assignment – Unit 302 Schools as organisations (also includes unit 306 1.1, unit 333 1.1) Summarise entitlement and provision for early years’ education (Refer to Childcare Act 2006 and Every Child matters) (1.1) As part of the Childcare Act 2006 and every child matters, all 3 and 4 year old children in England are able to receive free, partRead MoreStrategic Management for Ikea12190 Words   |  49 Pages At the strategy analysis stage, a firm, in this assignment IKEA will identify and evaluate its external and internal environment. External environment can be further divided into general environment and also the competitive environment. The use of several tools such as PESTEL analysis, Porter’s five forces, Value chain analysis, SWOT analysis is essential to assist IKEA to identify the firm operating environment. At strategy formulation stage, IKEA focus on to attain and sustain a competitive advantageRead MoreOrganizational Theory and Behavior6990 Words   |  28 Pagescontains the essentials for the establishment of a high-performance team. First, the foundation of this paper consists of the explanation on how to become a high-performance team. Second, the definition and the impact of demographic characteristics and cultural diversity on group behavior are implemented in the paper. Description of how the affects of demographic characteristics and cultural diversity can enhance or divert high-performance. The five stages of group development such as forming, stormingRead MoreManagement Control Systems Pdf115000 Words   |  460 PagesApproaches to Management Control Systems Designing Management Control Systems Key Success Variables as Control Indicators Organizing for Adaptive Control Autonomy and Responsibility Transfer Pricing 3 15 28 42 57 71 87 PART II: MANAGEMENT CONTROL ENVIRONMENT Chapter 8 Chapter 9 Chapter 10 Chapter 11 Chapter 12 Chapter 13 Chapter 14 Chapter 15 Chapter 16 Strategic Planning and Programming Budget as an Instrument of Control Reward Systems 20 PART III: MANAGEMENT CONTROL PROCESSES 09 Read MoreProton6764 Words   |  28 Pages[pic] University of Malaya Faculty of Business and Accountancy Graduate School of Business Master of Business Administration ___________________________________________ CMGB 6101 – MARKETING MANAGEMENT [pic] PRODUCT : PROTON EXORA 2 For: Michael M.Dent Msc, MPhil, MCIM Prepared by: Halisah Ashari CGA 080108 Linda Sim Siew Kian CGA 080016 Teh Chye Beng CGA 080035 CONTENTS EXECUTIVE SUMMARY 4 1. INTRODUCTION Read MoreStudy Guide Essay25129 Words   |  101 Pagescapable of completing a degree program through distance learning. Our faculty and administration have been involved in distance learning for over forty years and understand the characteristics common to successful students in this unique educational environment. This course was prepared by CCU faculty members who are not only outstanding educators but who have real world experience. They have prepared these guidelines to help you successfully complete your educational goals and to get the most from yourRead MoreHeinz Case12213 Words   |  49 Pages[pic] H.J. Heinz Company A Managerial Accounting Perspective Jarrod Brinker Mita Harkness Michelle Panatex Kathy Rodriguez Michel Valbrun Memo 1 DESCRIPTION OF BUSINESS 1.1 Identification and mapping of processes 2 METHODOLOGY 2.1 Explanation of Methodology 2.2 Effort in Methodology Refinement 3 REGRESSION ANALYSIS 3.1 Predictive Analysis 3.2 Interpretation of Findings 4 COST-VOLUME-PROFIT ANALYSIS 4.1 Breakeven Analysis

Analysis of Communication Crisis at Domino

Question: Discuss about the Analysis of Communication Crisis at Domino. Answer: Introduction The report would highlight a major communication crisis in the popular company Dominos. The analysis would give a clear picture how the company handled the issue by understanding the problem first and taking its time for the action plan. The discussion would revolve around the companys strategies to resolve the problem by identifying the source of the issue and then addressing it tactfully. Dominos: Company Profile Dominos Inc. is a US based restaurant chain which is known for selling pizzas across the world. The vision of the company is to Be the number one Pizza Company in the world and in every neighborhood (Dominos, 2016). Dominos offers variety of pizzas to its customers such as chicken fajita, creamy prawn and hollandaise, creamy chicken carbonara, tandoori chicken, peri peri chicken and others (Dominos Australia, 2016). Dominos has established around eight thousand and seven hundred stores across fifty countries (approximately) through its licensing based model (Smith, 2009). The company has developed its reputation of one of the trusted brand through its door to door services and effective marketing strategies. Dominos has established effective distribution system of food though strategically partnering with the suppliers (Smith, 2009). Business Incident Analysis Dominos Pizza went through its infamous publicity of food adulteration in the year 2009 and faced a viral crisis. The two employees of the company posted a video of the dominos kitchen online which became viral with the power of social media (Clifford, 2009). The public was outraged after watching the disgusted video in which health-code standards were violated in the kitchen of Dominos (Jacques, 2009). The viral video tarnished the image of the company through negative publicity and degraded its perception of quality among the public. There were several apologies and statements given by the company but it did not work because the crowd was not ready to hear anything (Young and Flowers, 2012). The crisis was publicized by journalists and bloggers during the entire event. The filmed video of the kitchen, which was posted online by the two company employees Hammonds and Setzer, damaged public relation of the Dominos by publicizing that the company does not abide by the health code and standards while preparing the food (Young and Flowers, 2012). The employees were sneezing on the mozzarella cheese which was an unethical practice and degraded the quality perception of Dominos (Clifford, 2009). Public relation is a method through which an organization communicates with the target audience to develop a relationship with its customers (Bernays, 2013). The company thrives hard to develop and maintain its brand image among the consumers. Public relation can be built and maintained through newsletters, internet, television and other forms of media. PR is generally used as a marketing strategy by the firms to create new customers and retain the existing customers through differentiating and positioning strategy. PR strategy is used to create a positive image of companys products and services to influence the minds of consumers to buy their products and services. Dominos has very strategically positioned itself for its delicious, quality and healthy food in the minds of the consumers. It reinvents its products to meet the demands and requirements of the customers. Its specialty chicken pizza was a great hit in Australia and witnessed huge product sale at Dominos outlet. Its other innovated products include sandwiches, pastas and other dishes (Lutz, 2015). Further, its door to door delivery and quick services have reconnected the company with its consumer base. The company consistently launches new schemes and offers to maintain its grip on its existing customers and maintain its public relations. The company has integrated the latest digital practices within its process to achieve the highest level of customer satisfaction (Pierce, 2015). Implications of the Incidence The video damaged the public relations of Dominos with its external customers and affected the sales of Dominos. The quality of the Dominos was under scrutiny and people were asking for the justification of the same. The public became very angry with the video and felt cheated with the fact that the Dominos was offering adulterated food to them (Gregory, 2009). Dominos immediately fired its employees who filmed and posted the video online and they were charged with the allegation of distributing prohibited foods (Daily Mail, 2009). Communication Crisis Emergence of social media tools network have changed the method of interaction between a company and its stakeholders. The companies have started maintaining their social media profile and other updates on the social media networks such as facebook, twitter, youtube and other networks. The company has adopted the methods of blogging, emailing and posting on social media networks for the corporate communication. Corporate communication is used by the company to impart a message to the stakeholders of the company to maintain its credibility. It helps to develop long term relationship with its customers by creating trust amongst them (Cornelissen, 2008). During the viral crisis, when the people were supposed to be listening to the company, they were blogging, e-mailing and publicizing the negative image of the company. The users of the YouTube have engaged themselves so much into the medium that they are affected by every single activity of youtube. The video which got viral on YouTube had a very adverse impact on the public because of its great number of users. Social media network is equally used by the companies to connect to its customer base by enhancing their reputation and brand image. Dominos Vice President of Corporate Communications, Mr Tim Mcintyre, analyzed the entire situation to take some action by communicating internally and externally. He identified the people who posted this video online to take legal action against them. The employees were fired and convicted by the Dominos (Daily Mail, 2009). The first response of the company was an apology by the President Patrick Doyle which was recorded and uploaded on YouTube. Dominos was hugely criticized by the journalists and bloggers. During a communication crisis, the action suggested by Arthur W. Page Society (a public relations organization), are as follows: Truth telling Providing proof by action Understanding and listening to the customer Future Management Reviewing the public relations People management Maintain calmness Truth telling helps to normalize the situation by calming the customer or at least stop them from negatively publicizing. The Vice President of Corporate Communication department tried to convey the message that the two individual filmed in the video do not represent the company and the brand. The companys President Patrick Doyle tried to communicate the message that Dominos is being sorry despite the fact that the company did not do it. The apology was a method to earn the interest of the people back. Though in order to be honest and open the Dominos should have been taken responsibility. On the other hand, being responsible could have exposed the company to legal vulnerabilities. Dominos collaborated with the watch dog organization and other local authorities to minimize the consequences of the event. Dominos took the time to respond on order to not to fuel the audience which led to the viral of video and the people began to question the integrity of the firm. The Dominos had to postpone its social media plan because of the viral video event which was a huge decision for the company and affected its entire event chain. Though, the company launched its social media plan later when forced by the circumstances. Dominos Campaign The steps taken by the Dominos to handle the crisis and calm the customers are as follows: Identified the source of problem The companys first step to deal with the situation was to identify the source of the problem by investigating the video. The two faces of the video were recognized by the company by sending a message across all the stores and outlets of Dominos. Once the identity of the individuals was revealed, the owner of the store was asked to fire them (Smith, 2009). Further, the company charged the culprits with an allegation of distributing prohibited food to the customers (Daily Mail, 2009). Removing the video from the internet The company immediately called the YouTube to remove the video from the internet because it spoiled companys reputation and its brand name. YouTube replied that the video could only be removed at the request of copyright owner and the lady who recorded the video of her colleague had the right to make a request (Smith, 2009). The company then contacted the lady who was convicted of food adulteration charges and was sent to jail. She was asked by the company executive to give the right to YouTube to remove the video from the internet. The lady signed the letter after consulting with her lawyer and the video was removed from the internet. Clarifying the public questions The company moved with the strategy to not to make any public announcement to prevent the video from getting viral because a public announcement would alarm each and every person who are not even aware of the incident. The company clarified to those people who already viewed the video on YouTube. The company entered the forums or discussions of the people who were discussing about the event where it tried to defend itself by saying that the company is victim and not the culprit and is struggling to resolve the problem (Smith, 2009). Later, when Dominos realized that the news was spreading like a fire, the company posted a video on its official website to clarify the issue. Fighting fire with fire Dominos handled the situation very calmly and patiently by posting its own video on YouTube 3 days after the incident. The companys President Patrick Doyle apologized the audience for such a disgusting incident through the video. He tried to convince the people that Dominos would never let such an incident happen because it prioritizes its customers trust above the rest (Smith, 2009). The issue was addressed very calmly and sincerely so that people listen to the President Doyle. The company strategically used the word disgusting so that the videos ranking gets above the original video. The video was marketed by posting the links on Twitter and Facebook. Learning Outcomes The overall strategy used by Dominos was good enough to handle the audience, but the incident has a great impact on the brand image of Dominos and the company had to invest money and manpower to resolve the crisis. A small mistake by the employees of the company triggered the anger of the audience and social media played a great role in spreading the news. Lesson to be learned from the case study is that a communication crisis is developed as a result of situational communication crisis and integrated social media. A communication crisis triggers the anger of stakeholders and questions the integrity of the company. This affects the strategy of the organization to minimize the impact of the crisis on the reputation of the company (Young and Flowers, 2012). In the Dominos case, the social media played a great role to build strategy to calm down the users of YouTube who were outrageous after watching the disgusting video posted by an employee of the company. Integrating social media with the communication crisis strategies was the only methodology that the company could deploy (Young and Flowers, 2012). Thus, a communication crisis needs to be handled very calmly and patiently as demonstrated by the case study of Dominos. Conclusion The report has successfully discussed and analyzed the communication crisis of Dominos by evaluating the key factors that led to the crisis. Dominos has maintained its brand image and reputation throughout the years and one video tarnished the image of the company and instilled anger among the public. The video was posted by two of the company employees who were fired and convicted by the company. The video got viral through social media and the public began to question the ethical practices of the company by writing blogs and articles to get some response from the company. Dominos handled the situation very calmly and patiently by identifying the source of the problem and then addressing the public when it was required. The company postponed its social media plans in order to focus on the crisis. The Dominos took the decision to remove the video from YouTube and posted an apology from behalf of the companys President to calm down the audience. References Bernays, E.L. (2013). Public Relations. Oklahoma: University of Oklahoma Press. Clifford, S. (2009). Video Prank at Dominos Taints Brand. The New York Times. Available at: https://www.nytimes.com/2009/04/16/business/media/16dominos.html [Accessed Online 23 Jan 2017]. Cornelissen, J. (2008). Corporate Communication:A Guide to Theory and Practice, 2nd Edition. London: SAGE Publications Ltd. Daily Mail. (2009). Domino's Pizza workers who filmed revolting video of themselves abusing takeaway food are charged by police. Daily Mail. Available at: https://www.dailymail.co.uk/news/article-1169881/Dominos-Pizza-workers-filmed-revolting-video-abusing-takeaway-food-charged-police.html [Accessed Online 23 Jan 2017]. Dominos Australia. (2016). Dominos Corporate. Dominos Australia. Available at: https://www.dominos.com.au/inside-dominos/corporate [Accessed Online: 23 Jan 2017]. Gregory, S. (2009). Domino's YouTube Crisis: 5 Ways to Fight Back. TIME. Available at: https://content.time.com/time/nation/article/0,8599,1892389,00.html [Accessed Online 23 Jan 2017]. Jacques, A. (2009). Dominos Delivers During Crisis: The Companys Step-by-Step Response After a Vulgar Video Goes Viral. Public Relations Society of America. Available at: https://apps.prsa.org/intelligence/TheStrategist/Articles/view/8226/102/Domino_s_Delivers_During_Crisis_The_Company_s_Step#.WIXn7lV97IU [Accessed Online 23 Jan 2017]. Lutz, A. (2015). Domino's made 3 changes to become the world's top pizza chain. Business Insider Australia. Available at: https://www.businessinsider.com.au/dominos-turnaround-strategy-2015-4 [Accessed Online 23 Jan 2017]. Pierce, F. (2015). How Domino's is setting the standard in marketing and customer satisfaction. Australia Business Review. Available at: https://www.businessreviewaustralia.com/marketing/1793/How-Domino's-is-setting-the-standard-in-marketing-and-customer-satisfaction [Accessed Online 23 Jan 2017]. Smith, K. (2009). Case Study: How Domino's Managed a Viral Video Nightmare. Marketing Profs. Available at: https://www.marketingprofs.com/casestudy/2009/9394/how-dominos-managed-a-viral-video-nightmare [Accessed Online 23 Jan 2017]. Young, C.L., and Flowers, A. (2012). Fight Viral with Viral: A Case Study of Dominos Pizzas Crisis Communication Strategies. Case Studies in Strategic Communication, Vol 1, article 6. Available at: https://cssc.uscannenberg.org/cases/v1/v1art6/ [Accessed Online 23 Jan 2017].